Marketing Guide

How to attract advertisers to your league

Why Local Businesses Will Advertise With You

✓ Targeted Local Audience: Your players and visitors are local people who shop locally

✓ Engaged Community: Sports fans are passionate and loyal

✓ Affordable Pricing: Much cheaper than newspaper or radio ads

✓ Measurable Results: Track impressions and clicks in real-time

✓ Community Goodwill: Businesses look good supporting local sports

✓ Long-term Visibility: Ads run 24/7, not just for a day

✓ Professional Platform: Your MatchPlay Pro AI website looks great

✓ Easy to Start: No long contracts, flexible packages

Your Goal

5-10 Sponsors

Start with a realistic goal of 5-10 local sponsors in your first season

Revenue Potential

£1,000-£2,500/month

With 5 sponsors at £200-500/month each

Time Investment

5-10 hours/week

For 4-6 weeks to secure your first sponsors

Your Action Plan - First 30 Days
1

Week 1: Preparation

  • • Set your ad prices (£150-500/month depending on placement)
  • • Create promotional banners using our tool (see "Banner Creator" tab)
  • • Add banners to your website to advertise the ad space
  • • Gather your league stats (players, teams, website visitors)
2

Week 2: Build Prospect List

  • • List 20-30 local businesses (see "Target Businesses" tab)
  • • Find decision maker names and contact details
  • • Prioritize sports-related businesses first
  • • Ask your players for business suggestions
3

Week 3: Outreach

  • • Send personalized emails to top 10 prospects (see "Email & Scripts" tab)
  • • Follow up with phone calls 2-3 days later
  • • Visit businesses near your venue in person
  • • Offer free 2-week trials to interested businesses
4

Week 4: Close Deals

  • • Follow up with interested prospects
  • • Send contracts/agreements
  • • Get ad designs and upload to your website
  • • Start showing results and analytics