MatchPlay Pro AI
The Future of Sports League Management
Executive Summary
MatchPlay Pro AI is revolutionizing amateur sports league management with AI-powered automation and monetization tools.
The Problem: Amateur sports leagues waste hundreds of hours annually managing fixtures, results, standings, and player data using spreadsheets. They struggle to generate revenue beyond membership fees.
Our Solution: An all-in-one SaaS platform that automates league operations, provides professional public websites, and enables leagues to generate advertising revenue through our partnership model.
Market Opportunity: The UK alone has 50,000+ amateur sports leagues. Global market exceeds $2 billion annually.
Market Opportunity
Market Size
- UK Market: 50,000+ amateur leagues, 5M+ participants
- Global Market: $2.1B sports management software market
- Growth Rate: 12% CAGR through 2030
- Target Sports: Table Tennis, Tennis, Squash, Badminton, Pickleball, Soccer, Basketball, and more
Current Problems
- ❌Leagues use Excel/Google Sheets - error-prone, time-consuming
- ❌No professional public-facing websites
- ❌Manual data entry takes 10+ hours per week
- ❌No monetization tools beyond membership fees
- ❌Existing solutions are expensive (£100+/month) or lack features
Our Competitive Advantage
AI-Powered
AI scorecard scanning, auto fixtures, smart data import
Revenue Sharing
Leagues earn 85% of ad revenue with zero effort
Affordable
£1/player/month - 10x cheaper than competitors
Product Overview: 13 Core Features
Dedicated Club Pages
Custom branded pages with chat, galleries, rosters
Advertising Platform
Built-in banner creator, enquiry inbox, revenue tracking
AI Scorecard Scanner
Photo → Data extraction (Coming Soon)
Multi-Sport Support
14 sports from racket sports to team ball games
Smart Data Import
AI imports existing spreadsheets automatically
Public Websites
Stunning, mobile-friendly sites for every league
Live Rankings
ELO ratings, head-to-head, streaks, stats
Fixture Management
Auto-generate, reschedule, track postponements
Tournament Manager
Knockouts, round-robins, multi-category events
Digital Match Cards
Print, scan results, paperless workflow
Automation & AI
Auto standings, reminders, social posts
Season Management
Archive history, roll over teams/players
Marketing Tools
Email campaigns, polls, surveys, announcements
Revenue Model: Multiple Streams
1. SaaS Subscriptions
£1 per player per month
50-player league
£50/month = £600/year
100-player league
£100/month = £1,200/year
200-player league
£200/month = £2,400/year
💡 Example: 1,000 leagues avg 100 players = £1.2M ARR
2. Advertising Commission (15%)
We take 15% of all paid advertising revenue. Leagues keep 85%.
What We Do For The 15%:
- ✅ Automated invoicing to sponsors
- ✅ Payment processing (Stripe integration)
- ✅ Payment reminders & tracking
- ✅ Impression & click tracking
- ✅ AI banner creator
- ✅ 24/7 hosting & technical support
💡 Example: If 500 leagues each have 2 sponsors @ £100/month:
Total ad spend: £1.2M/year → MatchPlay Pro AI earns £180K/year
3. Enterprise & White-Label
Custom pricing for national governing bodies and associations
White-label solutions
National associations managing 50+ leagues
Custom features
API access, dedicated support, SLA guarantees
💡 Example: National Table Tennis Association: £5K-10K/month
5-Year Financial Projections
Year 1
100 leagues
SaaS: £120K
Ads: £18K
£138K
Year 2
500 leagues
SaaS: £600K
Ads: £90K
£690K
Year 3
1500 leagues
SaaS: £1.8M
Ads: £270K
£2.07M
Year 4
3000 leagues
SaaS: £3.6M
Ads: £540K
£4.14M
Year 5
5000 leagues
SaaS: £6M
Ads: £900K
£6.9M
Go-To-Market Strategy
Acquisition Channels
- Direct Outreach: Contact league secretaries via email/phone
- Partnerships: National governing bodies (e.g., Table Tennis England)
- SEO & Content: "league management software" keywords
- Referrals: Existing leagues refer new leagues (10% discount)
- Social Proof: Case studies, testimonials, demo videos
Customer Lifecycle
Key Metrics
30%
Trial → Paid Conversion
£1,200
Average ARR per League
95%
Annual Retention Rate
£500
Customer Acquisition Cost
Team & Traction
Founder
Alistair Pearson - Former table tennis league administrator with 10+ years experience. Built MatchPlay Pro AI to solve his own pain points.
- ✅ Deep domain expertise in league management
- ✅ Existing network in UK table tennis community
- ✅ Technical background in AI/ML and SaaS
Current Traction
- Product: Fully functional MVP with 13 core features
- Pilot League: West Wilts Table Tennis League (live)
- Technology: AI scorecard scanner in development
- Pipeline: 20+ leagues expressing interest
Investment Opportunity
We're seeking £250K seed investment to accelerate growth, expand sales team, and complete AI scorecard scanner development.
40%
Sales & Marketing
40%
Product Development
20%
Operations & Support
📧 alistair.pearson1970@gmail.com
Let's discuss how MatchPlay Pro AI can transform amateur sports worldwide.